1. Technical Functionality
- [ ] All pages load correctly (no 404s or errors)
- [ ] All internal & external links work
- [ ] Forms submit and validate properly
- [ ] Buttons and CTAs function correctly
- [ ] Mobile responsiveness tested (across major devices/resolutions)
- [ ] Browser compatibility tested (Chrome, Firefox, Safari, Edge)
- [ ] Scroll, hover, and click interactions behave as expected
- [ ] Email notifications (form submissions, sign-ups) are working
2. Content Review
- [ ] No placeholder/dummy content (e.g., “Lorem ipsum”)
- [ ] No spelling or grammatical errors
- [ ] Tone and voice are consistent with your brand
- [ ] Correct contact information, address, business hours
- [ ] Blog posts/articles have proper formatting and categories
- [ ] Copyrights, trademarks, and logos are up to date
3. SEO Audit
- [ ] Page titles are unique and descriptive
- [ ] Meta descriptions are present and optimized
- [ ] H1, H2, H3 tags used properly
- [ ] SEO-friendly URLs (e.g., no
/page?id=123)
- [ ] Alt text for all images
- [ ] Sitemap.xml is generated and accessible
- [ ] Robots.txt file is correctly configured
- [ ] Favicon is present and correctly linked
- [ ] Images are compressed and optimized for web
- [ ] JavaScript and CSS minified
- [ ] Lazy loading enabled for images and videos
- [ ] No render-blocking scripts
- [ ] Page speed checked with tools like PageSpeed Insights or GTmetrix
- [ ] Browser caching configured
5. Security Checks
- [ ] SSL certificate is installed and site uses HTTPS
- [ ] No mixed content (HTTPS pages loading HTTP resources)
- [ ] CAPTCHA/reCAPTCHA in place for forms to prevent spam
- [ ] Backups configured and tested
- [ ] Error pages (e.g., 404, 500) customized and helpful
6. Mobile & Accessibility
- [ ] Mobile-friendly test passed
- [ ] Text is readable on all devices (no zooming required)
- [ ] Touch elements spaced appropriately
- [ ] Keyboard navigation works
- [ ] Images have descriptive alt attributes
7. Analytics & Tracking
- [ ] Google Analytics or other tracking code is installed
- [ ] Google Tag Manager configured (if used)
- [ ] Conversion tracking working (e.g., for form completions, purchases)
- [ ] Facebook Pixel or other ad tracking configured (if applicable)
8. Legal & Compliance
- [ ] Privacy Policy, Terms of Service, and Disclaimer pages are present
9. Final Launch Checks
- [ ] Website is set to “live” or public (remove password protection/coming soon mode)
- [ ] Test on real devices (mobile and desktop)
- [ ] Domain name correctly pointed to live server
- [ ] Email deliverability tested