1. Technical Functionality

  • [ ] All pages load correctly (no 404s or errors)
  • [ ] All internal & external links work
  • [ ] Forms submit and validate properly
  • [ ] Buttons and CTAs function correctly
  • [ ] Mobile responsiveness tested (across major devices/resolutions)
  • [ ] Browser compatibility tested (Chrome, Firefox, Safari, Edge)
  • [ ] Scroll, hover, and click interactions behave as expected
  • [ ] Email notifications (form submissions, sign-ups) are working

2. Content Review

  • [ ] No placeholder/dummy content (e.g., “Lorem ipsum”)
  • [ ] No spelling or grammatical errors
  • [ ] Tone and voice are consistent with your brand
  • [ ] Correct contact information, address, business hours
  • [ ] Blog posts/articles have proper formatting and categories
  • [ ] Copyrights, trademarks, and logos are up to date

3. SEO Audit

  • [ ] Page titles are unique and descriptive
  • [ ] Meta descriptions are present and optimized
  • [ ] H1, H2, H3 tags used properly
  • [ ] SEO-friendly URLs (e.g., no /page?id=123)
  • [ ] Alt text for all images
  • [ ] Sitemap.xml is generated and accessible
  • [ ] Robots.txt file is correctly configured
  • [ ] Favicon is present and correctly linked

4. Performance Optimization

  • [ ] Images are compressed and optimized for web
  • [ ] JavaScript and CSS minified
  • [ ] Lazy loading enabled for images and videos
  • [ ] No render-blocking scripts
  • [ ] Page speed checked with tools like PageSpeed Insights or GTmetrix
  • [ ] Browser caching configured

5. Security Checks

  • [ ] SSL certificate is installed and site uses HTTPS
  • [ ] No mixed content (HTTPS pages loading HTTP resources)
  • [ ] CAPTCHA/reCAPTCHA in place for forms to prevent spam
  • [ ] Backups configured and tested
  • [ ] Error pages (e.g., 404, 500) customized and helpful

6. Mobile & Accessibility

  • [ ] Mobile-friendly test passed
  • [ ] Text is readable on all devices (no zooming required)
  • [ ] Touch elements spaced appropriately
  • [ ] Keyboard navigation works
  • [ ] Images have descriptive alt attributes

7. Analytics & Tracking

  • [ ] Google Analytics or other tracking code is installed
  • [ ] Google Tag Manager configured (if used)
  • [ ] Conversion tracking working (e.g., for form completions, purchases)
  • [ ] Facebook Pixel or other ad tracking configured (if applicable)

  • [ ] Privacy Policy, Terms of Service, and Disclaimer pages are present

9. Final Launch Checks

  • [ ] Website is set to “live” or public (remove password protection/coming soon mode)
  • [ ] Test on real devices (mobile and desktop)
  • [ ] Domain name correctly pointed to live server
  • [ ] Email deliverability tested